Trusted news sources – who? what? where? why? how?

The consumption of news is about a lot of things but mostly about habits.
We have been conditioned, whether you like it or not.

The Morning TV show, the newspaper on the morning train/bus, the radio in the car, the 6pm or 10pm TV news – we are creatures of habit and the marketers know it. They do, in reality, drive our behaviour. Sorry, it is true!

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Promotions such as these are now being banned for their manipulation

Here is a parallel:

In the supermarket Nescafe coffee, BOGOF, buy one get one free. Two jars of coffee for the price of one. It is not 50% off but it is ‘buy one, GET ONE FREE’.
Get one free is the impulse but the clever bit has not happened yet. You see it takes 6 weeks to build a habit. Those two jars will get the household through 6 weeks and the follow up promotion will embed the habit.

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Bryant Gumbel and Sir Trevor McDonald, OBE

A trusted news reader like Bryant Gumbel (US) or Trevor McDonald (UK) or Karl Stefanovic (Aus.) is worth their weight in gold – I use those because I watched them myself.
We trust them because of certain characteristics and the broadcasters play upon this.
Watch for the 6 week cycle and how they run side-stories to ensnare you.

You know that newsreaders’ words are not really ‘their words’, they are on a teleprompter!

Just for a laugh, here is Karl Stefanovic from Channel 9 in Australia trying to tell a joke to the Dalai Lama:

Would you rather feel like you are with a trusted friend or take responsibility for your consumption of news?

Al Jazeera, BBC, The Economist, The New York Times, The Washington Post, The Daily Telegraph – all compromised.

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